What is Fashion?

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Let’s explore what “Fashion” is and where it came from. The French use the word “mode” derived from the Latin word “modus” meaning “measure” or “art” – to measure or capture. It refers to the specific period of time and a particular group of people which form a contemporary force or way to do certain things, to use things or to purchase. It is the way of doing something, not of long duration, but over a longer period of time. Fashion is the result of social processes done over and over again with new, then regarded as timely, and revised ideas. Fashion is usually a rather short utterance of the zeitgeist. Relatively longer-term manifestations of the zeitgeist, which can include many great fashion cycles, are considered a classic. Very short-lived fashions that often only produce a single product are known as fads.

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