Monthly Archives: December 2012

What is Fashion?


Let’s explore what “Fashion” is and where it came from. The French use the word “mode” derived from the Latin word “modus” meaning “measure” or “art” – to measure or capture. It refers to the specific period of time and a particular group of people which form a contemporary force or way to do certain things, to use things or to purchase. It is the way of doing something, not of long duration, but over a longer period of time. Fashion is the result of social processes done over and over again with new, then regarded as timely, and revised ideas. Fashion is usually a rather short utterance of the zeitgeist. Relatively longer-term manifestations of the zeitgeist, which can include many great fashion cycles, are considered a classic. Very short-lived fashions that often only produce a single product are known as fads.