ProAesthetics

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Francesca Lanzavecchia (born in Pavia, Italy in 1983) has re-designed medical accessories, such as neck and back braces and managed to make them incredibly sexy.

Francesca Lanzavecchia earned a degree in Product Design from the Politecnico di Milano. In 2008 she obtained a Master degree Cum Laude in IM-Conceptual Design in Context from the Design Academy of Eindhoven. Her thesis project “ProAesthetics Supports”: The Perception of Disability through its Artifacts” was tutored by DROOG Design co-founder Gijs Bakker.

Francesca’s personal  interpretation of design is the results of a multidisciplinary approach combining an engineering problem-solver attitude with an emotional fascination for humanism. Being grounded in the practical and logical, she practices an agile methodology and produces provoking concepts.

Francesca dreams, observes, debates, experiments, designs, and creates; drawing upon the emotional and intangible, while relating them with the real and affecting.

Lanzavecchia’s main interest lies in the relationships objects have and can have with the human body and soul as well as having a fervent eye for future trends. Wai is fascinated by the collisions and fusions of materials, meanings and forms. Their cooperation is based on those focuses and having hailed from two very different countries and cultures, they attempt to feed off each other’s backgrounds, knowledge and skill-sets to fuel lateral thinking and agile tangible application.

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