CTIA Wireless - Fashion In Motion
CTIA WIRELESS 2007 ® , a major event for the wireless industry, announced a lineup of technologically advanced and fashion-friendly innovations for this year’s Fashion in Motion show. CTIA WIRELESS takes place March 27-29 at the Orange County Convention Center in Orlando .The CTIA Fashion in Motion runway show is a collection of innovativeproducts and prototypes in the wearable wireless arena. This couture-style fashion show features the latest wireless devices, accessories, technical textiles, smart fabrics and fashions that are available today, as well as a look at designs of the future. Fashion show times are 11:30 am, 2:00 pm and 4:00 pm on Tuesday, March 27 and Wednesday, March 28; and 11:00 am and 1:30 pm on Thursday, March 29.
“Now more than ever, consumers are personalizing their mobile devices, and designers are exploring new ways to integrate technology and fashion. This year we are thrilled to be hosting so many talented designers and scientists from around the world” said Robert Mesirow, vice president of operations and show director for CTIA WIRELESS.
Highlights:
Clothing:
La Perla’s ATTRAXIONBRA developed by The La Perla Science Department in collaboration with Alexandra Fede, a European scientific researcher at the forefront of the integration of fashion, technology and science.
The Zegna iJacket is a luxury sport jacket that integrates outerwear with music and technological innovation. The iJacket features a zip-front style with detachable hood. Eleksen’s ElekTex technology is integrated into one of the iJacket’s sleeves. While the iPod is safely housed in an interior jacket pocket, the sleeve can operate as a five-button electronic iPod control pad, providing functionality without compromising style.
The UK ’s largest college of art and design, Central Saint Martins, presents Sensitive Shoes , designed to stimulate pressure points in the feet while walking. The creation of Dr. Jenny Tillotson, director of Scentsory Design at the school’s Innovation Center , the shoes contain sensitive pads that correspond with various reflexology points in the foot. The result is an ongoing sensation of healing and massage when the shoes are worn.
Koyono’s Blackcoat Sport replaces business casual with business active , adding sporting credential to the staid sport coat form. The thoroughly modern sport coat can be folded and stowed away in your travel case. Eleksen’s integrated five-button controls allow for full functionality of your iPod without having to remove it from your coat.
Accessories:
Sensory Design & Technology of France is introducing e.Mos, a small bowling pin shaped wireless badge that detects and repels against mosquitoes, and eScent , a similar product that releases fragrances for therapeutic wellbeing. eMos releases small doses of insect repellent via a noise-activated sensor tuned to recognize the sound frequency of mosquitoes, while eScent responds to biological conditions with the delivery of scent in a controlled, preventative or responsive way. Both products come in red and blue.
Another world premier at CTIA Fashion in Motion is the Chatt Girl handbag line by Chatt Plus. These stylish leather handbags are designed with ideal pockets for carrying wireless handsets: front pockets are perfect for small phones and the discreet rear pocket holds larger handsets or PDAs. Chatts come in blue, pink, yellow and red. ChattGirl.com promotes Web safety for stylish and tech savvy girls.
The Nokia Bluetooth Headset BH-801 is a lightweight and elegant wireless headset with an optional earloop, elegant neck strap, and practical belt clip. It weighs only 11grams, has up to 6 hours of talk time and is exclusively available through AT&T.
The ultra-modern GTech Professional Messenger bag is the first iPod control speaker pack with ElekTex smart fabric technology and ultra-thin NXY internal speakers. Other features include a padded laptop compartment, quick-access pocket in front for a phone or PDA, pockets for business accessories and a water bottle. The bag is made of a fusion of 420D Jacquard and 1680D ballistic nylon.
Panda International is debuting its Panda Leash ™ product line with global patent applications, providing the freedom to use and carry your phone without risk of loss or damage. Panda’s micro-thin 5” leash attaches to any wireless device and clips to almost anything worn or carried – it even clips to jewelry. The leash stretches easily in use, but stops short of impact if dropped.
Devices:
The Belkin SportCommand for iPod lets you wirelessly control your music while your iPod stays protected. Strap
the fabric remote to your arm, store your iPod in your backpack or jacket, and then listen to all your jams while you snowboard or bike. With its weather-resistant durability, the SportCommand is perfect for outdoor activities, such as snowboarding, mountain biking and hiking.
Digit Wireless, creators of the Fastap™ keypad technology , will showcase both commercially available and prototype mobile devices that combine style and functionality for a simple user experience that increases discovery, access and usability of today’s voice and data services.
Fashion & Technology Education Session
Those interested in the design aspect of mobile handsets should attend Fashion in Motion: Design Aesthetic and the Mobile Handset on March 28 at 1:00 pm in Room 308 C&D at the convention center. This panel session explores the fashion and style strategies of carrier and device manufacturers and what is being done to take premium phones to the next level. Speakers include Michael Gallelli, director of product marketing for T-Mobile USA and Max Yoshimoto, director of Global Design Strategy – Consumer Experience Design Group at Motorola. The session moderator is Ed Baig, consumer technology columnist for USA Today .
PR Contacts:
Cheryl Delgreco
Media Strategies for CTIA WIRELESS
cdelgreco@msipr.com
617-723-4004
Karen Blondell
Media Strategies for CTIA WIRELESS
kblondell@msipr.com
310-325-6405
Via the techwear weblog.

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